Field Operations & Visit Planning Automation

Every day in the field counts. Ceturo helps your teams plan smarter routes, execute visits faster, and stay aligned on impact with GPS-tracked field operations.

Simplify planning and execution

From work plans to expenses, Pulse automates daily field workflows for GPS-tracked field teams in Pharma, FMCG, and other sectors. Schedule visits with intelligent route planning, track attendance, submit expenses, and approve activities through one seamless mobile-first interface.

Field operations span multiple locations and processes, and disconnected tools cause data loss and delays. Pulse connects work plans, attendance, expenses, and approvals in one mobile platform, giving managers live visibility into field execution and reps a seamless daily workflow.

From automated approval chains to configurable daily call reports, every operational process is digitized and auditable. Teams spend less time on admin and more time executing against their targets, while leadership gains a clear picture of resource utilization and field coverage.

Smart Work PlansCreate and approve daily, weekly, and monthly schedules with territory coverage rules and optimized visit sequencing.

GPS-Verified AttendanceTrack every visit with precise timestamp and location data for verifiable proof of field activity.

Automated Expense ReportingSubmit and approve expenses on the go with receipt capture, category tagging, and budget limits.

Multi-Level Approval WorkflowsConfigure approval chains for work plans, leave requests, and expenses that route automatically by hierarchy.

Core Features

Digitize your field workflows

From intelligent scheduling to automated approvals, Ceturo Field Ops digitizes daily workflows so your teams spend less time on admin and more time in the field.

Intelligent Work Plan Builder

Create daily, weekly, and monthly work plans based on territory priorities and call frequency rules. The system suggests optimal visit sequences and route planning to minimize travel time and maximize coverage for GPS-tracked field teams.

GPS-Verified Visit Tracking

Every visit is logged with GPS timestamp and location data. Managers view visit routes on a map, compare planned versus actual itineraries, and identify coverage gaps across GPS-tracked field teams in real time.

Digital Daily Call Reports (DCR)

Replace paper DCRs with structured digital forms capturing visit details, product feedback, and follow-up actions. Available to managers immediately after submission.

Automated Approval Workflows

Configure multi-level approval chains for work plans, leave requests, and expense claims. Approvals route automatically based on hierarchy with notifications and escalation rules.

Industry Applications

Pharma Field Force Management

Manage daily operations of medical representatives across territories. Enforce call frequency targets, track sample distribution against regulatory limits, and gain real-time visibility into field execution.

FMCG Retail Execution & Route Planning

Optimize route-to-market operations including beat planning, merchandising compliance checks, order capture, and retail execution. Ceturo serves as retail execution software with built-in route planning for FMCG teams managing distributor and store visits.

Multi-Country Field Coordination

Standardize field operations processes while accommodating local workflow variations. Country managers maintain autonomy while regional leadership gets consolidated visibility.

Key Benefits

Eliminate Paper-Based Processes

Digitize work plans, daily call reports, expense claims, and approval workflows. Fewer errors, faster turnaround, and complete auditable digital records.

Increase Field Productivity

Optimized work plans, GPS-based routing, and streamlined mobile workflows help reps spend more time with customers and less time on logistics.

Gain Real-Time Operational Visibility

Live dashboards show which reps are active, which visits are completed, and where coverage gaps exist. Make informed decisions and intervene early.

Ready to streamline your field operations?

See how Ceturo Field Ops digitizes daily workflows, automates approvals, and gives managers real-time visibility into field execution.

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Frequently Asked Questions

Can Pulse handle different work plan structures for different teams?

Yes. Pulse supports configurable work plan templates that can vary by team, territory, or role. Some teams may use daily plans while others prefer weekly schedules. Managers can define the planning cadence, required fields, and approval workflows that match how their specific team operates.

How accurate is the GPS tracking?

Pulse uses standard smartphone GPS with typical accuracy of 5 to 15 meters. The system records location at check-in and check-out of each visit, providing verifiable data without continuous tracking that could raise privacy concerns. Location data is used for visit verification and route analysis, not for constant surveillance.

What happens when reps are in areas without internet?

Pulse works offline. All visit forms, work plans, and expense submissions can be completed without an internet connection. Data is stored locally on the device and syncs automatically when connectivity is restored. Reps can complete their entire workday offline without any loss of functionality.

How does expense management integrate with our finance systems?

Pulse provides structured expense data with categorization, receipt images, and approval status that can be exported to your finance or ERP system via API or scheduled exports. The platform supports configurable expense categories, per-diem rules, and budget limits to ensure compliance before data reaches your finance team.