Business Intelligence for Field Teams

From visibility to action. Ceturo BI unifies data from every source into integrated dashboards, giving leaders a single source of truth to understand, prioritize, and grow.

Connect insight to execution

Bring CRM, ERP, finance, supply chain, and operational data together to build dashboards that answer real business questions. Ceturo BI serves as data analytics for field teams, empowering organizations with a single source of truth and governed metrics.

Field data is generated on mobile devices across hundreds of locations, making it inherently fragmented. Pulse BI turns this scattered data into a coherent intelligence layer with real-time data flow from the field into pre-built models for field operations metrics, giving every level of the organization a single, trustworthy source for decisions.

By connecting CRM, ERP, finance, and supply chain data into one governed layer, Pulse BI eliminates conflicting spreadsheets and inconsistent calculations. Business users explore data independently through self-service tools while centrally managed metric definitions keep every team aligned on the same numbers.

Field-Ops Semantic ModelPre-built data models for territory, product, and customer segments with pre-calculated field operations measures.

Self-Serve DashboardsBusiness users build dashboards with drag-and-drop chart builders and shared templates, no IT support required.

Embedded AnalyticsInsights delivered within the tools teams already use, surfacing field intelligence where it matters most.

Governed MetricsCentrally managed metric definitions ensure every dashboard across the organization shows the same numbers.

Core Features

One source of truth

Pre-built data models, self-service dashboards, and governed metrics let your teams explore data independently while keeping everyone aligned on the same numbers.

Pre-Built Field Operations Data Models

Data models designed for Pharma, FMCG, and field sales with standard dimensions like territory, product, and customer segment. Pre-calculated measures for common field KPIs accelerate dashboard creation and deliver data analytics for field teams out of the box.

Self-Service Dashboard Builder

Drag-and-drop chart builders, configurable filters, and shared templates let business users create dashboards without IT support. Explore data and share insights with your team.

Cross-System Data Integration

Connect with ERP systems, finance platforms, supply chain tools, and market data providers. Standardized data from different systems in one unified model creates a single source of truth for CRM and operational intelligence across your organization.

Governed Metrics and Definitions

Official metric calculations and business rules apply consistently across all dashboards. Same metric, same number, everywhere in the organization.

Industry Applications

Pharma Commercial Intelligence

Connect field activity with prescription trends, market share, and competitive intelligence. Strategic planning, resource allocation, and portfolio decisions from a unified view.

FMCG Distribution Analytics

Analyze distribution effectiveness, track product availability across retail channels, and correlate field activity with sell-through performance.

Multi-Country Consolidation

Consolidate field operations data from multiple country teams. Standardized metrics and comparisons enable meaningful cross-country performance benchmarking.

Key Benefits

Single Source of Truth

Eliminate conflicting spreadsheets and inconsistent calculations. One authoritative source for field operations metrics ensures every stakeholder works from the same information.

Faster Time to Insight

Embedded BI means data flows from the field into dashboards without manual processing. Real-time insights instead of weeks of data compilation.

Reduce BI Tool Complexity

Purpose-built analytics for field operations without specialized data engineering resources. Dashboards and insights without a separate BI infrastructure.

Ready to build your intelligence layer?

See how Ceturo Business Intelligence gives your organization a single source of truth with self-serve dashboards, governed metrics, and cross-system data integration.

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Frequently Asked Questions

Do we need a separate BI team to use Pulse BI?

No. Pulse BI is designed for business users, not data engineers. The platform comes with pre-built data models and dashboard templates for common field operations metrics. Business users can create and customize dashboards using a drag-and-drop interface without writing code or managing data pipelines.

Can Pulse BI connect to our existing ERP and finance systems?

Yes. Pulse BI supports API-based integrations with major ERP systems, finance platforms, and data warehouses. Our implementation team configures these connections during onboarding, ensuring that your BI layer includes data from all relevant systems from the start.

How does data governance work in Pulse BI?

Data governance in Pulse BI operates at multiple levels. Metric definitions are centrally managed to ensure consistency. Row-level security controls which users see which data based on their role and territory. Sharing permissions determine who can distribute dashboards and exports. Audit logs track all data access and modifications for compliance purposes.

Can we embed Pulse BI dashboards in other tools?

Yes. Pulse BI supports embedded analytics through secure iframe embedding and API access. Organizations can surface Pulse dashboards within their intranet, collaboration tools, or other internal applications, bringing field operations insights to where teams already work.